This book moved me because it addresses many of the issues we all face today, namely distraction and inundation by the “exceptional” things around us. On social media we only post the best parts of our lives, or the parts that we want to highlight. That’s not reality, it’s just what we want others to see. The same thing goes for the media. The headlining stories are not that you woke up, had breakfast, and went to work. They must search for the exceptional in order to grab our attention. The honest truth is that most of us are average and that’s okay. We have a choice about what we care about but the resources we devote to those things are finite. You can buy the book here: The Subtle Art of Not Giving a F*ck.

1. Self-improvement and success often occur together. But that doesn’t necessarily mean they’re the same thing.
2. Conventional life advice—all the positive and happy self-help stuff we hear all the time—is actually fixating on what you lack. It lasers in on what you perceive your personal shortcomings and failures to already be, and then emphasizes them for you.
3. This fixation on the positive—on what’s better, what’s superior—only serves to remind us over and over again of what we are not, of what we lack, of what we should have been but failed to be. After all, no truly happy person feels the need to stand in front of a mirror and recite that she’s happy. She just is.
4. The world is constantly telling you that the path to a better life is more, more, more—buy more, own more, make more, fuck more, be more. You are constantly bombarded with messages to give a fuck about everything, all the time.
5. The key to a good life is not giving a fuck about more; it’s giving a fuck about less, giving a fuck about only what is true and immediate and important.
6. The desire for more positive experience is itself a negative experience. And, paradoxically, the acceptance of one’s negative experience is itself a positive experience.
7. If pursuing the positive is a negative, then pursuing the negative generates the positive. The pain you pursue in the gym results in better all-around health and energy. The failures in business are what lead to a better understanding of what’s necessary to be successful. Being open with your insecurities paradoxically makes you more confident and charismatic around others. The pain of honest confrontation is what generates the greatest trust and respect in your relationships. Suffering through your fears and anxieties is what allows you to build courage and perseverance.
8. Everything worthwhile in life is won through surmounting the associated negative experience.
9. Pain is an inextricable thread in the fabric of life, and to tear it out is not only impossible, but destructive: attempting to tear it out unravels everything else with it. To try to avoid pain is to give too many fucks about pain. In contrast, if you’re able to not give a fuck about the pain, you become unstoppable.
10. You and everyone you know are going to be dead soon. And in the short amount of time between here and there, you have a limited amount of fucks to give. Very few, in fact. And if you go around giving a fuck about everything and everyone without conscious thought or choice—well, then you’re going to get fucked.
11. The old saying goes that no matter where you go, there you are. Well, the same is true for adversity and failure. No matter where you go, there’s a five-hundred-pound load of shit waiting for you. And that’s perfectly fine. The point isn’t to get away from the shit. The point is to find the shit you enjoy dealing with.
12. To not give a fuck about adversity, you must first give a fuck about something more important than adversity.
13. Today we’re facing a psychological epidemic, one in which people no longer realize it’s okay for things to suck sometimes.
14. I see practical enlightenment as becoming comfortable with the idea that some suffering is always inevitable—that no matter what you do, life is comprised of failures, loss, regrets, and even death. Because once you become comfortable with all the shit that life throws at you (and it will throw a lot of shit, trust me), you become invincible in a sort of low-level spiritual way. After all, the only way to overcome pain is to first learn how to bear it.
15. There is no value in suffering when it’s done without purpose.
16. That life itself is a form of suffering. The rich suffer because of their riches. The poor suffer because of their poverty. People without a family suffer because they have no family. People with a family suffer because of their family. People who pursue worldly pleasures suffer because of their worldly pleasures. People who abstain from worldly pleasures suffer because of their abstention.
17. Pain and loss are inevitable and we should let go of trying to resist them.
18. We suffer for the simple reason that suffering is biologically useful. It is nature’s preferred agent for inspiring change. We have evolved to always live with a certain degree of dissatisfaction and insecurity, because it’s the mildly dissatisfied and insecure creature that’s going to do the most work to innovate and survive.
19. Pain is what teaches us what to pay attention to when we’re young or careless. It helps show us what’s good for us versus what’s bad for us. It helps us understand and adhere to our own limitations. It teaches us to not fuck around near hot stoves or stick metal objects into electrical sockets. Therefore, it’s not always beneficial to avoid pain and seek pleasure, since pain can, at times, be life-or-death important to our well-being.
20. “The solution to one problem is merely the creation of the next one.”
21. “Don’t hope for a life without problems,” the panda said. “There’s no such thing. Instead, hope for a life full of good problems.”
22. Happiness is a constant work-in-progress, because solving problems is a constant work-in-progress—the solutions to today’s problems will lay the foundation for tomorrow’s problems, and so on. True happiness occurs only when you find the problems you enjoy having and enjoy solving.
23. “Hedonic treadmill”: the idea that we’re always working hard to change our life situation, but we actually never feel very different.
24. Happiness requires struggle. It grows from problems. Joy doesn’t just sprout out of the ground like daisies and rainbows. Real, serious, lifelong fulfillment and meaning have to be earned through the choosing and managing of our struggles.
25. Who you are is defined by what you’re willing to struggle for.
26. The truth is that there’s no such thing as a personal problem. If you’ve got a problem, chances are millions of other people have had it in the past, have it now, and are going to have it in the future. Likely people you know too. That doesn’t minimize the problem or mean that it shouldn’t hurt. It doesn’t mean you aren’t legitimately a victim in some circumstances. It just means that you’re not special.
27. The deluge of exceptional information drives us to feel pretty damn insecure and desperate, because clearly we are somehow not good enough.
28. While there is something to be said for “staying on the sunny side of life,” the truth is, sometimes life sucks, and the healthiest thing you can do is admit it.
29. When we have poor values—that is, poor standards we set for ourselves and others—we are essentially giving fucks about the things that don’t matter, things that in fact make our life worse. But when we choose better values, we are able to divert our fucks to something better—toward things that matter, things that improve the state of our well-being and that generate happiness, pleasure, and success as side effects.
30. When we feel that we’re choosing our problems, we feel empowered. When we feel that our problems are being forced upon us against our will, we feel victimized and miserable.
31. We are responsible for experiences that aren’t our fault all the time. This is part of life.
32. Fault is past tense. Responsibility is present tense. Fault results from choices that have already been made. Responsibility results from the choices you’re currently making,
33. Many people may be to blame for your unhappiness, but nobody is ever responsible for your unhappiness but you. This is because you always get to choose how you see things, how you react to things, how you value things. You always get to choose the metric by which to measure your experiences.
34. You are already choosing, in every moment of every day, what to give a fuck about, so change is as simple as choosing to give a fuck about something else. It really is that simple. It’s just not easy.
35. Certainty is the enemy of growth. Nothing is for certain until it has already happened—and even then, it’s still debatable.
36. There is little that is unique or special about your problems.
37. Don’t be special; don’t be unique. Redefine your metrics in mundane and broad ways. Choose to measure yourself not as a rising star or an undiscovered genius. Choose to measure yourself not as some horrible victim or dismal failure. Instead, measure yourself by more mundane identities: a student, a partner, a friend, a creator.
38. Here are some questions that will help you breed a little more uncertainty in your life.
    1. Question #1: What if I’m wrong?
    2. Question #2: What would it mean if I were wrong?
    3. Question #3: Would being wrong create a better or a worse problem than my current problem, for both myself and others?
39. As a general rule, we’re all the world’s worst observers of ourselves.
40. For any change to happen in your life, you must be wrong about something.
41. Aristotle wrote, “It is the mark of an educated mind to be able to entertain a thought without accepting it.”
42. Improvement at anything is based on thousands of tiny failures, and the magnitude of your success is based on how many times you’ve failed at something.
43. Dabrowski argued that fear and anxiety and sadness are not necessarily always undesirable or unhelpful states of mind; rather, they are often representative of the necessary pain of psychological growth. And to deny that pain is to deny our own potential. Just as one must suffer physical pain to build stronger bone and muscle, one must suffer emotional pain to develop greater emotional resilience, a stronger sense of self, increased compassion, and a generally happier life.
44. From the outside, the answer is simple: just shut up and do it.
45. Learn to sustain the pain you’ve chosen. When you choose a new value, you are choosing to introduce a new form of pain into your life. Relish it. Savor it. Welcome it with open arms. Then act despite it.
46. Life is about not knowing and then doing something anyway. All of life is like this. It never changes. Even when you’re happy. Even when you’re farting fairy dust. Even when you win the lottery and buy a small fleet of Jet Skis, you still won’t know what the hell you’re doing. Don’t ever forget that. And don’t ever be afraid of that.
47. Action isn’t just the effect of motivation; it’s also the cause of it.
48. The thing about motivation is that it’s not only a three-part chain, but an endless loop: Inspiration → Motivation → Action → Inspiration → Motivation → Action → Etc.
49. If you lack the motivation to make an important change in your life, do something—anything, really—and then harness the reaction to that action as a way to begin motivating yourself.
50. To truly appreciate something, you must confine yourself to it. There’s a certain level of joy and meaning that you reach in life only when you’ve spent decades investing in a single relationship, a single craft, a single career. And you cannot achieve those decades of investment without rejecting the alternatives. The act of choosing a value for yourself requires rejecting alternative values.
51. The difference between a healthy and an unhealthy relationship comes down to two things: 1) how well each person in the relationship accepts responsibility, and 2) the willingness of each person to both reject and be rejected by their partner.
52. By “boundaries” I mean the delineation between two people’s responsibilities for their own problems.
53. People can’t solve your problems for you. And they shouldn’t try, because that won’t make you happy. You can’t solve other people’s problems for them either, because that likewise won’t make them happy. The mark of an unhealthy relationship is two people who try to solve each other’s problems in order to feel good about themselves. Rather, a healthy relationship is when two people solve their own problems in order to feel good about each other.
54. People with strong boundaries understand that they may hurt someone’s feelings sometimes, but ultimately they can’t determine how other people feel. People with strong boundaries understand that a healthy relationship is not about controlling one another’s emotions, but rather about each partner supporting the other in their individual growth and in solving their own problems.
55. It’s not about giving a fuck about everything your partner gives a fuck about; it’s about giving a fuck about your partner regardless of the fucks he or she gives.
56. Men stereotypically lie in this situation to make their girlfriends/wives happy. But I don’t. Why? Because honesty in my relationship is more important to me than feeling good all the time. The last person I should ever have to censor myself with is the woman I love. Fortunately, I’m married to a woman who agrees and is willing to hear my uncensored thoughts. She calls me out on my bullshit too, of course, which is one of the most important traits she offers me as a partner. Sure, my ego gets bruised sometimes, and I bitch and complain and try to argue, but a few hours later I come sulking back and admit that she was right. And holy crap she makes me a better person, even though I hate hearing it at the time.
57. But more is not always better. In fact, the opposite is true. We are actually often happier with less. When we’re overloaded with opportunities and options, we suffer from what psychologists refer to as the paradox of choice. Basically, the more options we’re given, the less satisfied we become with whatever we choose, because we’re aware of all the other options we’re potentially forfeiting.
58. But while investing deeply in one person, one place, one job, one activity might deny us the breadth of experience we’d like, pursuing a breadth of experience denies us the opportunity to experience the rewards of depth of experience. There are some experiences that you can have only when you’ve lived in the same place for five years, when you’ve been with the same person for over a decade, when you’ve been working on the same skill or craft for half your lifetime.
59. Commitment gives you freedom because you’re no longer distracted by the unimportant and frivolous. Commitment gives you freedom because it hones your attention and focus, directing them toward what is most efficient at making you healthy and happy. Commitment makes decision-making easier and removes any fear of missing out; knowing that what you already have is good enough, why would you ever stress about chasing more, more, more again? Commitment allows you to focus intently on a few highly important goals and achieve a greater degree of success than you otherwise would.
60. Breadth of experience is likely necessary and desirable when you’re young—after all, you have to go out there and discover what seems worth investing yourself in. But depth is where the gold is buried. And you have to stay committed to something and go deep to dig it up. That’s true in relationships, in a career, in building a great lifestyle—in everything.
61. I came to the startling realization that if there really is no reason to do anything, then there is also no reason to not do anything; that in the face of the inevitability of death, there is no reason to ever give in to one’s fear or embarrassment or shame, since it’s all just a bunch of nothing anyway; and that by spending the majority of my short life avoiding what was painful and uncomfortable, I had essentially been avoiding being alive at all.
62. The Denial of Death essentially makes two points: 1.    Humans are unique in that we’re the only animals that can conceptualize and think about ourselves abstractly.
63. As humans, we’re blessed with the ability to imagine ourselves in hypothetical situations, to contemplate both the past and the future, to imagine other realities or situations where things might be different. And it’s because of this unique mental ability, Becker says, that we all, at some point, become aware of the inevitability of our own death. Because we’re able to conceptualize alternate versions of reality, we are also the only animal capable of imagining a reality without ourselves in it. This realization causes what Becker calls “death terror,” a deep existential anxiety that underlies everything we think or do. Becker’s second point starts with the premise that we essentially have two “selves.” The first self is the physical self—the one that eats, sleeps, snores, and poops. The second self is our conceptual self—our identity, or how we see ourselves.
64. Becker’s argument is this: We are all aware on some level that our physical self will eventually die, that this death is inevitable, and that its inevitability—on some unconscious level—scares the shit out of us. Therefore, in order to compensate for our fear of the inevitable loss of our physical self, we try to construct a conceptual self that will live forever. This is why people try so hard to put their names on buildings, on statues, on spines of books. It’s why we feel compelled to spend so much time giving ourselves to others, especially to children, in the hopes that our influence—our conceptual self—will last way beyond our physical self. That we will be remembered and revered and idolized long after our physical self ceases to exist. Becker called such efforts our “immortality projects,” projects that allow our conceptual self to live on way past the point of our physical death. All of human civilization, he says, is basically a result of immortality projects: the cities and governments and structures and authorities in place today were all immortality projects of men and women who came before us. They are the remnants of conceptual selves that ceased to die. Names like Jesus, Muhammad, Napoleon, and Shakespeare are just as powerful today as when those men lived, if not more so. And that’s the whole point. Whether it be through mastering an art form, conquering a new land, gaining great riches, or simply having a large and loving family that will live on for generations, all the meaning in our life is shaped by this innate desire to never truly die.
65. Religion, politics, sports, art, and technological innovation are the result of people’s immortality projects. Becker argues that wars and revolutions and mass murder occur when one group of people’s immortality projects rub up against another group’s. Centuries of oppression and the bloodshed of millions have been justified as the defense of one group’s immortality project against another’s. But, when our immortality projects fail, when the meaning is lost, when the prospect of our conceptual self outliving our physical self no longer seems possible or likely, death terror—that horrible, depressing anxiety—creeps back into our mind.
66. Becker later came to a startling realization on his deathbed: that people’s immortality projects were actually the problem, not the solution; that rather than attempting to implement, often through lethal force, their conceptual self across the world, people should question their conceptual self and become more comfortable with the reality of their own death. Becker called this “the bitter antidote,” and struggled with reconciling it himself as he stared down his own demise. While death is bad, it is inevitable. Therefore, we should not avoid this realization, but rather come to terms with it as best we can. Because once we become comfortable with the fact of our own death—the root terror, the underlying anxiety motivating all of life’s frivolous ambitions—we can then choose our values more freely, unrestrained by the illogical quest for immortality, and freed from dangerous dogmatic views.
67. The Stoics of ancient Greece and Rome implored people to keep death in mind at all times, in order to appreciate life more and remain humble in the face of its adversities. In various forms of Buddhism, the practice of meditation is often taught as a means of preparing oneself for death while still remaining alive. Dissolving one’s ego into an expansive nothingness—achieving the enlightened state of nirvana—is seen as a trial run of letting oneself cross to the other side. Even Mark Twain, that hairy goofball who came in and left on Halley’s Comet, said, “The fear of death follows from the fear of life. A man who lives fully is prepared to die at any time.”
68. Confronting the reality of our own mortality is important because it obliterates all the crappy, fragile, superficial values in life. While most people whittle their days chasing another buck, or a little bit more fame and attention, or a little bit more assurance that they’re right or loved, death confronts all of us with a far more painful and important question: What is your legacy?
69. Without acknowledging the ever-present gaze of death, the superficial will appear important, and the important will appear superficial. Death is the only thing we can know with any certainty. And as such, it must be the compass by which we orient all of our other values and decisions. It is the correct answer to all of the questions we should ask but never do. The only way to be comfortable with death is to understand and see yourself as something bigger than yourself; to choose values that stretch beyond serving yourself, that are simple and immediate and controllable and tolerant of the chaotic world around you. This is the basic root of all happiness.
70. Whether you’re listening to Aristotle or the psychologists at Harvard or Jesus Christ or the goddamn Beatles, they all say that happiness comes from the same thing: caring about something greater than yourself, believing that you are a contributing component in some much larger entity, that your life is but a mere side process of some great unintelligible production. This feeling is what people go to church for; it’s what they fight in wars for; it’s what they raise families and save pensions and build bridges and invent cell phones for: this fleeting sense of being part of something greater and more unknowable than themselves.
71. We are so materially well off, yet so psychologically tormented in so many low-level and shallow ways. People relinquish all responsibility, demanding that society cater to their feelings and sensibilities. People hold on to arbitrary certainties and try to enforce them on others, often violently, in the name of some made-up righteous cause. People, high on a sense of false superiority, fall into inaction and lethargy for fear of trying something worthwhile and failing at it.
72. The pampering of the modern mind has resulted in a population that feels deserving of something without earning that something, a population that feels they have a right to something without sacrificing for it.
73. Our culture today confuses great attention and great success, assuming them to be the same thing. But they are not. You are great. Already. Whether you realize it or not. Whether anybody else realizes it or not. And it’s not because you launched an iPhone app, or finished school a year early, or bought yourself a sweet-ass boat. These things do not define greatness. You are already great because in the face of endless confusion and certain death, you continue to choose what to give a fuck about and what not to.

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